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The 12 Agile Principles in non-software settings

I was recently working on agility training material. We wanted to share about the 12 agile principles, but specifically for a non-IT setting.

I covered the 4 agile values and 12 principles in a prior post.

As part of my research, I came across this article from, which interprets these principles in alternative, non-software settings.

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Image credit:

Principle 1: What matters is customer satisfaction, or customer ROI.

Principle 2: Be open to changes, at any time.

Principle 3: Deliver "stuff" frequently, it helps you get as close as possible to a real-time response to customer needs. Better something small tomorrow, then something huge in 3 years.

Principle 4: The Stand-Up is a great way to achieve cooperation. Your business context may not support you to hold these meetings. Feel free to experiment with our own way to bringing more clarity to everyone and everything.

Principle 5: Give the team the environment and support they need and trust them to get the job done: A self-organizing team.

Principle 6: Teams work best when (virtually) co-located. (but be mindful for the pitfalls of remote teams)

Principle 7: What is your principal measure of success? Something is either done (working) or not done. The measure of success is not work in progress or partial completion

Principle 8: If your team is working overtime, they will burn out. If they're working too little, they will be bored. Strike a balance; it's about sustainability, and it comes from treating people as humans and not as a resource.

Principle 9: "Continuous attention"; this is not micromanagement or continuous follow-up. It’s about review and continuous collaboration.

Principle 10: Agile is all about simplicity. It’s about how to make things simple, be it process, rules, tools, reporting, governance or operating model etc. Often people make things complicated by habit, by trying to make something too perfect, or by overthinking.

Principle 11: All you need for self-organising teams is patience and belief; things will evolve into their best shape on their own.

Principle 12: Inspect and adapt, frequently. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.

As agile practitioner, you can earn 0.25 SEU points by reading their article, and lodging this activity here. You need these points to renew your certification, if you choose to do so.


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